TUCSON, AZ (June 11, 2020) – Copper Canyon Assisted Living & Memory Care, a premier senior living community in La Quinta, California, offering Person-Centered Care for those needing assisted living, transitional assisted living or memory care, has appointed Juan Martinez as Executive Director. With nearly a decade of senior living industry experience, Martinez will be responsible for daily operations, financials, marketing, government and community relations, and all healthy and safety programs including new heightened procedures and protocol to prevent and mitigate COVID-19 infection.
Before joining Copper Canyon, Martinez served in various management positions at other senior living and care communities in Tucson, earning an excellent reputation for his commitment to creating a welcoming, nurturing and safe environment for residents and building strong and supportive relationships with their families, the local community, and his colleagues and staff.
“Juan joins our Sunshine Retirement Living community management team as an exceptional industry professional, who is committed and passionate about improving the lives of seniors,” said Luis Serrano, CEO, Sunshine Retirement Living. “We are fortunate to have him on board to steward our team and provide an exceptional living environment for our valued residents.
About Copper Canyon Assisted Living and Memory Care
Located just north of the Rillito River, Copper Canyon Assisted Living and Memory Care is a warm, welcoming senior community for those in need of assisted living, transitional assisted living, or memory care. Copper Canyon combines Person-Centered Care with an extensive Memory Care Life Enrichment Program that encompasses the six Sunshine Pillars of Wellness through physical, social, emotional, cognitive, sensory, and spiritual nurturing to enable residents to live their life to the fullest in a safe and secure environment. With the goal of fostering independence over dependence, the community offers Transitional Assisted Living for persons starting to experience memory challenges, Memory Care for Alzheimer’s and dementia, respite, and hospice care with a professional staff available day and night. Residents enjoy music therapy, aromatherapy, validation techniques, and a wide variety of social, health and wellness activities, such as life skills stations to encourage socialization and promote memory recall. Recently, Copper Canyon added an innovative Virtual Therapy program for seniors with dementia-related diseases to promote calm and decrease aggression by helping to uncover and recall fond memories. Copper Canyon also offers a 24/7 dining program with a delicious and extensive menu incorporating fresh and healthy ingredients from the Rush University Medical Center MIND diet, which has been proven to foster brain health. In fact, a recent study found that the MIND diet lowered Alzheimer’s risk by about 35 percent for people who followed it moderately well and up to 53 percent for those who adhered to it rigorously.
Residents can choose from multiple floor plans, including private and semi-private suites, as well as companion suites. Teams of dedicated and highly skilled care professionals include licensed nurses on staff 24 hours each day, an experienced move-in coordinator to manage challenging transitions, and a knowledgeable concierge that is available seven days each week. Care options range from dressing assistance and personal hygiene, to medication and continence management and more in an encouraging and nurturing environment. For more information about Copper Canyon, please visit CopperCanyonRet.com.
About Sunshine Retirement Living
Based in Bend, OR Sunshine Retirement Living manages 32 retirement communities across the United States, offering senior apartments, independent living, assisted living and memory care. A family-owned business with more than 20 years in the senior housing industry, Sunshine Retirement Living’s mission is to be the preferred senior living provider offering value, choice and independence while promoting health and social interaction that exceeds residents’ expectations and enriches the lives of both residents and staff. By providing meals, housekeeping, activities, transportation, utilities and in-house management staff, Sunshine Retirement Living continues to build an unparalleled community feeling in each property. For more information, visit www.SunshineRet.com or connect socially, @SunshineRetirementLiving.